'A CRYSTAL CHRISTMAS' INSPIRED BY SWAROVSKI

For the first time ever, Swarovski will be joining forces with Harrods this Christmas to dazzle shoppers in London with iconic Christmas window designs.  ‘A Crystal Christmas'  will bring shoppers an exclusive range of Limited Edition luxury gifts for 2011.

On November 5th, Harrods will unveil a spectacular window display that will convey an enchanted crystal forest. Customers will be invited to visit this unique winter wonderland to experience 'The World of Swarovski'.
The fantasy backdrop will be home to many of the showcased Exclusive and Limited Edition Crystal Christmas products. We can hardly wait to see what will be offered.
Highlighted in the central windows on the ground floor will be an exclusive Swarovski Christmas Boutique.

Each of Harrods' seven floors will have its own individual 'Crystal Christmas' area, especially designed to highlight the exclusive collection of unique pieces. The range of products made with Swarovski Elements includes food, clothing, decorations, & bed linens, all produced by internationally acclaimed brands such as: Azzaro, Frette, LADURÉE, Barbour, Givenchy and Missoni. The Atelier Swarovski collection by Rodrigo Otazu will also be featured.

The 'World of Swarovski' at Harrods will dazzle with a program of interactive events for the entire family. This initial unveiling is just a glimpse of the excitement and celebration that will follow the official launch of ‘A Crystal Christmas' on November 5th.


About Swarovski
Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and sales in 2010 of 2.06 billion Euros.
Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide.
The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines.
And in Wattens, Swarovski Kristallwelten, a multi-media crystal museum, was opened in 1995 to celebrate Swarovski’s 100th Anniversary. It has since become a popular, you don't-want-to-miss tourist attraction in Austria.

About Crystal Fanatics Club

Established In 1999, Crystal Fanatics Club (CFC) is currently celebrating our 12th Anniversary as the PREMIERE site on the Web for Swarovski Collectors. We are a friendly, caring and eclectic mixture of people from all over the world!  For a modest subscription fee, we offer extensive Photo Galleries, Discussion Boards and Weekly Live Chats hosted from all around the world. CFC is a great place to "meet" like-minded crystal collecting friends to discuss your favorite products.

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An Exclusive Retail Design from Swarovski: The ‘Crystal Forest’

 AN EXCLUSIVE RETAIL DESIGN: The ‘Crystal Forest’

Swarovski's Blue and Red retail architecture is finally being replaced in more than 1,700 Swarovski boutiques in all major fashion capitals around the world. Swarovski has created a fresh showcase to highlight its own branded collections of crystal jewelery, fashion accessories, and home decor objects.

As Robert Buchbauer, member of the Swarovski family and the Executive Board, comments: "Swarovski is committed to presenting the sparkling world of crystal to our consumers in a way that exceeds their expectations.”


Swarovski’s “Crystal Forest”, designed in collaboration with Tokujin Yoshioka, the 2007 Design Miami - Designer of the Year award winner, who gave the creative inspiration for the new retail architecture.

Outside the boutique, the concept interprets the ‘Crystal Forest’ using a myriad of stainless steel prisms.

Inside the boutique, the ‘Crystal Forest’ has walls textured featuring reflective white prisms to create the illusion of an organic crystal forest.  Signature elements include an impressive Crystal Swan behind the cash register and Crystal Strand panels at the entrance.  An exclusive lacquer developed for Swarovski adds a glowing sparkle to furniture, with the mirror finish in stainless steel. Completing these striking elements, a modern beehive-shaped Chrysalis chandelier hangs from the ceiling.

The 'Crystal Forest' design concept made its global debut in Tokyo in March 2008 and in November 2009, opened in the United States on the Magnificent Mile of Chicago. 

Lighting is a key feature of the new architecture. The ambient lighting creates a soft atmosphere within the boutique. In a captivating play of light and shade, the gleam from the LED illumination in the showcases hits figurines and jewelery from multiple angles.

'Crystal Forest’ is a multi-sensory experience which gives visitors the chance to immerse themselves in the seductive brilliance and infinite depth of crystal. "Swarovski boutiques are unique magical places and the new retail architecture will ultimately make the brand a tangible crystal experience focused on pleasing the senses", concludes Robert Buchbauer.


LEARN ALL ABOUT SWAROVSKI !
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The 'Official' Premier website For Collectors of Swarovski Crystal


© Copyright 1999-2011. Crystal Fanatics Club, Inc.